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Meet Our Family

Rodney Willis
Owner & CEO
Shana Willis
Co-Owner & Office Manager
Damon Carter
Ground Crew Operations Manager
In 1942, Jay Willis founded the Florida Tree Service by Jay Willis in Jacksonville, Florida, to bring a caring crew and the best tree services to his hometown. He started his company with a few trucks, tools, and a crew, including his teenage son, Rodney. After Rodney's father, Jay Willis, passed away in the early 2000s, Rodney quickly took over the Florida Tree Service. He became the CEO and did his best to fulfill his father's shoes as one of the best tree surgeons in Jacksonville. Today, the Florida Tree Service by Jay Willis is now the Rodney Willis Florida Tree Service. It is still locally owned and operated by Rodney and his wife, Shana. Rodney had already been working alongside his father for the past 25 years as a crew member, tree climber, and partner so, he was happy to continue doing what he loved. He works hard for this business, but not without help from his family. Shana manages the office and responds to service inquiries, while Rodney is quoting jobs and instructing crews. Keeping the company genuinely a family business, their grandson, Damon, is a part of the staff! Damon has been working with the company for seven years and is the fourth generation of tree service experts in their family. Since Rodney and Damon started working together, they developed a close working relationship as they have dedicated themselves to keeping the company running smoothly. Rodney aims to teach Damon everything his father taught him about tree care. Even after all these years, the company still works hard to bring Jacksonville high-quality tree services. Keeping the company alive has been the best way to remember Jay Willis. Rodney Willis Florida Tree Service is one of the few truly family-owned and operated tree service companies left operating in Northeast Florida.

"Our reputation is the guarantee of an excellent job!"